Privacy Policy | Aniplex of America

Privacy Policy

Last Updated and Effective: July 8, 2024

This privacy policy ("Privacy Policy") applies only to the information collected by Aniplex of America (“AOA”, “we,” or “us”), both offline and online, including through the AOA Official website ( and any other websites, mobile apps, or other digital properties managed by AOA and that post a link to this Privacy Policy, whether accessed via computer, mobile device, or other technology (collectively, “Properties”). The websites, mobile apps, and other digital properties of companies affiliated with or related to us that are in the Sony Group of companies (collectively, “Affiliates” or “Sony Group Companies”), including some that are linked to/from the Properties, may have different privacy policies; therefore, please review the privacy policies on those properties if you visit them.

This Privacy Policy explains the information that AOA may collect when you interact with us and our practices with respect to that information. Please read this Privacy Policy carefully. In addition, please review the applicable Terms and Conditions for the Properties, which govern your use of the Properties.

Collection of Information

Information You Provide To AOA

We may ask you to provide information that could reasonably be used to contact you or to identify you personally such as your first and last name, e-mail address, mailing address, and phone number ("Personal Data").

We may also ask you to provide other information about yourself, such as your organization’s name and your title or certain information about your preferences and interests. If we combine your preference information with Personal Data about you, we will treat the combined information as Personal Data.

If you choose to contact us, we may also collect that Personal Data for the purposes of responding to any questions or comments.

The Properties are intended for individuals who are 13 years of age and older. We do not knowingly seek or collect information from persons younger than 13 years of age. If we learn that we have inadvertently collected Personal Data from a person younger than 13 years of age through the Properties, we will take reasonable measures to delete such information from our records to the extent that we can recognize it.

Information AOA Collects Automatically via Web Tracking Technology

Usage Information. In addition to any information that you choose to provide to AOA, whenever you visit or interact with the Properties, AOA as well as third-party analytics providers or other service providers may use a variety of technologies that automatically or passively collect information about how the Properties are accessed and used ("Usage Information"). Usage Information may include, without limitation, browser type, operating system, the page viewed, time on the Properties, and the preceding page views. Usage Information is treated as Personal Data where required by law.

Device Identifiers. AOA may also automatically collect your IP address or other unique identifiers ("Device Identifiers") from the computer, mobile device, technology, or other device (collectively, "Devices") you use to access the Properties. A Device Identifier is a number that is automatically assigned to your Device when you access a property or its servers, and our computers identify your Device by its Device Identifier. Some mobile service providers may also provide us or our third-party service providers with information regarding the physical location of the Device used to access the Properties.

Cookies. A cookie is a simple text file, containing small amounts of information, that a website asks your browser to store on your device to remember information about you, such as your language preference. In this Privacy Policy, the term “cookie” also refers to similar technologies that carry out the purposes described below, such as web tags or other trackers.

Cookies that are set by us are called first-party cookies and can only be read by us. AOA is the data controller of these cookies. The Property may also use third-party cookies, which are cookies set by an organization other than AOA, and these typically allow us to analyze site usage and improve the site experience. AOA may not control the storage or access to these cookies.

You should review the privacy and cookie policies of these services to find out how these entities use cookies and where your cookie data is being stored and processed. Information collected from cookies may be transferred to a country other than your own, where different laws may apply. Where required, AOA will take reasonable steps to ensure that data protection and information security protections are applied by our service providers and partners.

We employ cookies when they are strictly necessary for our Properties to function. If any of our Properties also employ any optional cookies, you will have the ability to customize your choices regarding those cookies through the Property’s consent management platform. Additionally, you can configure your browser or Device to block use of certain cookies. But please note that without certain optional cookies, it may make it difficult for you to use certain features on the Properties.

Website Analytics. We may use Google Analytics provided by Google Inc. ("Google"). Google Analytics uses cookies to help us analyze website usage. The information generated by Google's cookies about your use of this website (including your IP address) will be transferred to and held on Google's servers in the US. Google will use this information to analyze your use of the website. Google may also transfer the information to third parties where required to do so by law or where such third parties process the information on Google's behalf. Google will not associate your IP address with other information maintained by Google. By using this, you consent to the processing of your information collected by Google as described above and for the purposes described above.

Third Party Tracking. Please note that third parties may collect Personal Data about your online activities over time and across different websites when you visit or use the Properties or other online websites and services. For example, some third parties' embedded content or plugins on the Properties, such as media players, allow their operators to learn that you have visited or interacted with our Properties, and they may combine this information with other, identifiable information they have collected about your visits to other websites or online services. These third parties may handle this information, and other information they directly collect through their content and plugins, pursuant to their own privacy policies.

Online Tracking. Some web browsers incorporate a “Do Not Track” feature that signals to websites that you visit that you do not want to have your online activity tracked. How browsers communicate the Do Not Track signal is not yet uniform. For this reason, our Properties do not respond to such signals, except where required by law. To find out more about Do Not Track, please visit

Information We Receive from Business Partners

AOA may receive information about you from our business partners, including entities working on AOA's behalf. For example, if you are on another property and you opt-in to receive information from us, that property may forward to us your e-mail address and other information about you so that we may contact you as requested. In those cases, we will apply this Privacy Policy to any Personal Data received, unless we have disclosed otherwise.

Social Media Functionality, Content, Links to Other Properties and Services, and AOA Content on Other Websites

Certain content on the Properties may be hosted and served by other entities, which may include additional functionality (such as those that allow you to “Like” or “Share” content on other websites or interactive services, view video or other media, or to provide ratings and reviews). Interaction with this content and functionality may result in your Personal Data becoming publicly available, linked with other profiles or accounts, or otherwise accessed by other entities. You should review those other entities’ privacy policies prior to using their functionality.

In addition, when you are on the Properties you may be directed to other websites that are operated and controlled by other entities that are beyond our control. This includes links from advertisers, sponsors and partners that may use our logo(s) as part of a co-branding agreement. In addition, AOA content may be included on web pages and websites that are not associated with us and over which we have no control. These other websites may send their own cookies to your Device, and they may independently collect data or solicit Personal Data. AOA is not responsible for the privacy practices of any other entity.

How AOA Uses the Information It Collects

AOA will use the information it collects, including your Personal Data: (i) to accept your participation in some activities, such as sweepstakes, contests, and other promotions; (ii) to provide you with support including responding to queries and other requests (iii) to tailor the content, advertisements, and offers you see and to determine which of our products, services, promotions or other offerings might be of interest to you; (iv) to improve the Properties and our products and services; (v) for internal business purposes; (vi) to contact you about your use of the Properties or any changes to our policies; (vii) to secure the Properties from unauthorized access or activity; (viii) to comply with the law and establish or defend legal claims; (ix) for purposes disclosed at the time you provide your Personal Data; (x) to verify your identity; and (xi) otherwise with your consent.

When and With Whom AOA May Disclose Your Information

We may disclose non-Personal Data, such as aggregate user statistics, demographic information, and Usage Information with other entities for a variety of purposes, including tailoring AOA promotions, advertising, and communications that we present to you.

We may also disclose your information, including your Personal Data, as described at the time you provide your information, as set forth in this Privacy Policy and in the following circumstances:

    • AOA Affiliates. We may share your Personal Data within and among our Affiliates some of which are outside the scope of this Privacy Policy, for any purpose, including but not limited to: (i) business development; (ii) community administration or development; (iii) support of various business processes; (iv) security; (v) research and development; and (vi) enabling us to link your Usage Information between and amongst certain AOA and Affiliate properties. We may also disclose your Personal Data so that Affiliates may use your information in connection with any of the purposes described above in the Section entitled “How AOA Uses the Information It Collects.” Affiliates that do not follow this Privacy Policy will handle your information in accordance with their own privacy policies, the terms of which may be different than this Privacy Policy.
    • Business Partners Providing Services on Our Behalf. We may from time to time employ business partners to perform functions on our behalf, for example: hosting or operating the Properties; sending e-mail, and other communications; providing customer support; and performing data analysis. We may disclose Personal Data to business partners for them to provide content, complete a requested transaction or otherwise perform services for AOA. We and our Affiliates may also disclose your Personal Data with advertising partners and with co-promotion partners.
    • When You Consent or Otherwise Request That We Disclose Your Information. We or our Affiliates may offer you the opportunity to receive information and/or marketing offers from other entities or to otherwise consent to the disclosure of your information to another entity. If you choose to have your Personal Data disclosed in this way, your Personal Data will be disclosed to that entity and the Personal Data you disclose will be subject to the privacy policy and business practices of that entity. If you consent to receiving communications from them, you will need to communicate with them directly if you later decide that you no longer wish to receive their communications. You also may request, sometimes through your use of an interactive feature or application, that we share information about you with another entity and we will typically do so under those circumstances.
    • Business Transfers. AOA or any of its assets, including the Properties, may be sold, or other transactions may occur in which your Personal Data is one of the key business assets of the transaction. In such a case, your Personal Data may be one of the business assets we transfer. Hence, AOA and our Affiliates reserve the right to disclose and transfer user information, including Personal Data in connection with a corporate merger, consolidation, restructuring, reorganization, the sale of certain stock and/or assets, or other corporate change including, without limitation, during the course of any due diligence process.
    • Legal Protections and Law Enforcement. We may transfer and disclose information, including your Personal Data, Usage Information, and/or Device Identifiers (including IP addresses) to another entity to: comply with a legal obligation; to prevent fraud; when we believe in good faith that the law requires it; at the official request of governmental authorities conducting an investigation; to verify or enforce AOA’s Terms and Conditions of Use or other applicable policies; to respond to an emergency; or otherwise to protect the rights, property, safety or security of AOA and its Affiliates, visitors to our Properties, or the public. We may also use Device Identifiers to identify users, and may do so in cooperation with copyright owners, Internet service providers, wireless service providers, or law enforcement agencies, in our discretion or as required by law. Depending on the circumstances, such disclosures may be carried out without notice to you.
    • Sweepstakes, Contests and Promotions. We, our Affiliates, and our business partners may offer sweepstakes, contests, and other promotions (each, a “Promotion”) that may require registration. If you choose to enter a Promotion, your Personal Data may be disclosed to an Affiliate or business partner in connection with the administration of such Promotion, such as in connection with winner selection, prize fulfillment, and as required by law, such as on a winners list. By entering a Promotion, you are agreeing to the official rules that govern that Promotion, which may contain specific requirements of you, including, except where prohibited by law, allowing the sponsor and/or other parties to use your name, voice and/or likeness in advertising or marketing materials.
    • Co-Promotion Partners. The Properties may offer opportunities to enter a contest or sweepstakes or other feature that we offer jointly with another entity. As a result of your participation in such features, your information may be disclosed by us or our Affiliates to the entity that is jointly offering the feature, which will be disclosed at the time your information is collected. Co-promotion partners that do not follow this Privacy Policy will handle your information in accordance with their own privacy policies, the terms of which may be different than this Privacy Policy.

Information You Disclose Publicly on Our Properties

Our Properties may offer the opportunity to submit questions, comments, suggestions or other content, including Personal Data (collectively, "User Submissions").

Note that User Submissions that you post are public. Information you choose to post may be viewed, collected, used, or disclosed by others. If you choose to voluntarily disclose User Submissions, the protections of this Privacy Policy will not cover such disclosures of information. Think carefully before you post and use caution before disclosing any Personal Data.

User Submissions may be published online or offline in any media or format. We may also publish your name and other Personal Data with your User Submissions, and AOA may use the content, or any portion of the content, for advertising, marketing, publicity and promotional activities. By providing any information or content as a User Submission, you represent to AOA that you have the right to do so that the User Submission is correctly attributed as being submitted by you, and that the User Submission is authentic and genuine. AOA may remove any User Submission from its Properties at our discretion if we determine that it was submitted without proper permission, is harmful or inappropriate, or otherwise violates the law, the legal rights of others, or our policies.

Your Rights

Depending on the laws in your jurisdiction, you may have rights related to your Personal Data, including the right to access a copy of your Personal Data, the right to request the deletion or updating of any inaccurate Personal Data, the right to data portability, and the right to object or opt-out, in some cases, to our processing of your Personal Data. You may also have the right to lodge a complaint with your data protection authority.

You can exercise your rights by contacting us using the details given in the “Contact us” section below. Additional details for residents of the United States, United Kingdom, and Europe are included at the end of this Privacy Policy.

Security; Retention and Monitoring

We seek to maintain reasonable security measures designed to help protect your information against unauthorized or accidental disclosure, access, misuse, loss, or alteration. There is no such thing as perfect security. Although we strive to protect your information, we cannot ensure or warrant the security of such information. To help protect you and others, we may collect, record, or analyze online activity or communications related to your use of the Properties. Unless otherwise required by law or as conveyed by AoA in connection with our services, we are not responsible for monitoring or recording any activity related on our Properties although we reserve the right to do so when permitted.

We may retain information about you for as long as necessary for us to fulfill the purposes outlined in this Privacy Policy. We may retain your information for an additional time period as is permitted or required to, among other things, comply with our legal obligations, resolve disputes, and enforce agreements. In accordance with our routine record keeping, we may delete certain records containing your Personal Data. In addition, we will delete your information when required by applicable law. Please note that when we delete your information from active databases, the information may remain on backup or storage media for a certain period of time.

Processing in the United States

The Properties are operated in and intended for use in the United States. AOA and our Affiliates may collect, transfer and/or retain your Personal Data in jurisdictions, including the United States, that do not have the same level of legal protections for Personal Data as your local jurisdiction. AOA undertakes appropriate and suitable safeguards to ensure your rights continue to be protected, including by entering the EU Standard Contractual Clauses. If you are concerned that we have not complied with your legal rights or applicable privacy laws, you may contact us or exercise your right to lodge a complaint with your local data protection authority.

Changes to Privacy Policy

AOA reserves the right to change this Privacy Policy at any time, without prior notice to you, and any changes will become effective immediately upon posting, so please review this Privacy Policy periodically.


If you have any questions or comments about our practices regarding Personal Data or about this Privacy Policy, please write to us at Aniplex of America, Attn: Legal Department, 25 Madison Avenue, New York, New York 10010, or submit your request via e-mail at contact[at]aniplexusa[dot]com.

For Residents of the United States

Depending on where you reside in the US, we may be required to provide additional information to you about how we collect, use, and disclose your Personal Data.

This US Privacy Notice (“Notice”) supplements our Privacy Policy and applies only to residents of US states with enacted privacy laws. This Notice sets forth the disclosures and rights for US residents regarding their Consumer Data, as required by applicable privacy laws. Terms used in this Notice have the same meanings given in the applicable state privacy law, unless otherwise defined below.


Consumer Data” means information that is linked or reasonably linkable to an identified or identifiable natural person or household.

US Privacy Law” means the California Consumer Privacy Act as amended by the California Privacy Rights Act, Virginia Consumer Data Protection Act, the Colorado Privacy Act, the Utah Consumer Privacy Act, the Texas Data Privacy and Security Act, and laws and regulations in the United States of a similar subject matter, as enacted, amended, or superseded from time to time, as of their respective effective dates.

The terms “Business”, “Controller”, “Process”, “Processor”, “Sell”, “Profiling”, and “Targeted Advertising” have the meanings ascribed to them in applicable US Privacy Law.

Consumer Data. We may have collected the following categories of Consumer Data in the preceding 12 months:

    • Personal Identifiers: such as, first and last name, personal e-mail address, business e-mail address, mailing address, and phone number;
    • Other Identifiers: such as, Device Identifiers, IP address, or other unique identifiers;
    • Commercial Information: such as, products or services purchased, obtained or considered, other purchasing, payment information, or transaction history; and
    • Internet or Other Electronic Network Activity: such as Usage Information, computer and connection information, browser type, operating system, page views, traffic to and from the websites, advertising data and other standard weblog information collected via cookies, and related web tracking technologies.

Sources of Consumer Data. We may collect your Consumer Data from the following sources:

    • Directly from you;
    • Affiliates;
    • Business Partners such as retail stores or website marketing partners;
    • Social Networks; and
    • Advertising Networks.

Processing of Consumer Data. We process your Consumer Data for the following purposes:

    • Provide requested services, such as fulfilling orders, and responding to your inquiries;
    • Provide relevant communications to you; and
    • Address our compliance, reporting, and legal obligations and exercise our legal rights.

Categories of Consumer Data Disclosed with Third Parties. We may disclose the following categories of your Consumer Data with Third Parties:

    • Personal Identifiers, Internet Information, Commercial Information, Internet or Other Electronic Network Activity.

Disclosure of your Consumer Data to Third Parties. We may disclose your Consumer Data with the following Third Parties for marketing purposes:

    • Advertising Networks
    • Business Partners
    • Social Networks

Your Rights. Subject to certain exceptions, you may have the following rights with regards to your Consumer Data:

    • Access. You can request confirmation whether we are processing your Consumer Data and access to such Consumer Data.
    • Deletion. You can request deletion of the Consumer Data collected from or about you.
      • Please note, we may be required to retain some of your Consumer Data according to applicable law.
    • Correction. You can request correction of any Consumer Data we maintain about you.
    • Opt-out. Based on our services you may have the right to opt out of certain Processing activities:
      • Selling or Sharing. We do not Sell or Share any Consumer Data about you. Therefore, this right does not apply.
      • Profiling. We do not perform Profiling in furtherance of decisions that produce legal or similarly significant effects. Therefore, this right does not apply.
      • Targeted Advertising. We may process your Consumer Data for the purposes of Targeted Advertising (and certain analytics or similar activities) related to your use of the Properties. To disable this Targeted Advertising through cookies, please configure your browser or Device to block use of certain cookies. In addition, some Properties may have a cookie consent preference management capability that you can customize. We do not otherwise process your Consumer Data for Targeted Advertising
      • Opt-out Preference Signal. If you have enabled an opt-out preference signal on your browser or extension, we will honor such requests that we can recognize by disabling “Targeting Cookies” on those Properties that have a consent preference management capability.
    • Non-discrimination. We will not discriminate against you in connection with our Properties or services based solely upon you exercising any of your rights related to your Consumer Data.

Exercising Your Rights. If you are a resident of a state with an effective privacy law and wish to exercise any of these rights, please contact us by sending an e-mail to contact[at]aniplexusa[dot]com or write to us at Aniplex of America, Attn: Legal Department, 25 Madison Avenue, New York, New York 10010.

Verification Process. When submitting your request, you must include your first and last name, state of residence, and e-mail address. We are not responsible for requests that are not labeled or sent properly, or do not have complete information. You may be asked to provide additional proof of identification so that we can verify your identity, and we may require that you validate the request.

Authorized Agents. To the extent that you elect to designate an authorized agent to make a request on your behalf, such agent must provide appropriate documentation including a written signed permission form from you, proof of your identity, and verification of their identity; or a valid, designated power of attorney, as required under applicable law. We may require additional proof of authority or may need to contact you directly to validate the request.

Appeal. You may appeal a decision made by Aniplex regarding your Consumer Data. Please e-mail us at contact[at]aniplexusa[dot]com to initiate the appeal process.

Supplemental California Notice / Notice at the Point of Collection.

Please note that this Supplemental California Notice / Notice at the Point of Collection provides the additional required disclosures under CA law and all capitalized terms in this section are defined under the CCPA.

Categories of Personal Information to be collectedPurpose of the collectionIs that Personal Information Sold or Shared?To Whom is it Sold or Shared?Purpose of Selling or Sharing
Personal Identifiers & Commercial InformationFacilitate services, respond to requests.NoN/AN/A
Other Identifiers & Internet / Network ActivityMarketing, website analyticsPossibly Shared (depending on your cookie preferences and the Property you visit).Social Networks and Advertising NetworksWebsite analytics and marketing

Your Personal Information is kept only as long as necessary and for a set period thereafter according to legal requirements.

Additional Disclosures. You have the same rights listed in the “Consumer Rights” section above. However, as a California resident, we are required to make a few additional disclosures about those rights:

    • Access. Under CA law, you also have the right to know what categories of Personal Information we have collected about you, the categories of sources from which the Personal Information is collected, the purpose for collecting, Selling, or Sharing that Personal Information, the categories of Third Parties to whom we disclosed that Personal Information and the specific pieces of Personal Information.
    • Sensitive Personal Information. We do not collect any Sensitive Personal Information, therefore the right to Limit Use and Disclosure of Sensitive Personal Information does not apply.
    • Children's Personal Information. We do not knowingly seek, collect, Sell, or Share information for the purposes of cross-context behavioral advertising from persons younger than 16 years of age.

For Residents of the United Kingdom and Europe

To meet the obligations of the General Data Protection (“GDPR”), we are required to provide additional information to you about how we collect, use, and disclose your Personal Data.

This United Kingdom and Europe Privacy Notice (“EU Notice”) supplements our Privacy Policy and applies only to residents of jurisdictions that are subject to the GDPR. This EU Notice sets forth the disclosures and rights for residents of the United Kingdom and Europe. Terms used in this Notice have the same meanings given in the GDPR, unless otherwise defined below.

Processing your Personal Data

Aniplex will act as a data controller for Personal Data processed in accordance with this Privacy Policy. We rely on a variety of legal bases when we process your personal data, depending on the circumstances. These include processing to enter and carry out an agreement with you, processing with your consent when we have asked for and obtained it, processing to meet our legal obligations, or processing based upon our legitimate interests. These legitimate interests include developing our products and services to better meet customer requirements; knowing our customers better; keeping you up-to-date on Aniplex's latest content, products, and services; personalizing your experience; or protecting you and our company, systems, employees and partners.

Your Rights

Where we are processing Personal Data based on your consent, you have the right to withdraw consent at any time, without affecting the lawfulness of the processing based on consent before its withdrawal.

This is in addition to your other rights under the GDPR, including the right to access a copy of your Personal Data, the right to request the deletion or updating of any inaccurate personal data, the right to data portability, and the right to restrict or object to, in some cases, our processing of your Personal Data.

You can exercise these rights by contacting us using the details given in the “Contact us” section above. If you are concerned that we have not complied with your legal rights or applicable privacy laws, you may contact us or your local data protection authority.

International Data Transfers

We and our Affiliates may collect, transfer and/or retain your Personal Data in jurisdictions that do not have the same level of legal protections for Personal Data as your local jurisdiction. Aniplex undertakes appropriate and suitable safeguards, including the Standard Contractual Clauses to ensure your rights continue to be protected. Please contact us using the details in the “Contact Us” section above if you want to receive further information regarding international data transfers.